The BELIEVE sculpture was built for Burning Man by artists Laura Kimpton and Jeff Shomberg.

Permanently installed in City Plaza, located near the historic Virginia Street Bridge, this is just one of several word sculptures from this Burning Man duo - the first being MOM, followed by LOVE. There was also OINK, EGO, BE, and DREAM. Each word can mean different things to different people. The sculptures have a rusty hue and are imprinted with hundreds of cutouts of birds. When Kimpton’s father died several years ago, she watched a flock of birds fly by her father’s window simultaneously. The bird stamp serves as a reminder of her father. The sculpture lights up at night and serves as a natural gathering point for people who live, work and visit Reno.

Jeff Schomberg also created the frames for the trailhead signs for the ArTrail locations at Crystal Peak and Black Rock Portals.

From this downtown location there are many artistic and historic points of interest that are within view and walking distance. The Virginia Street Bridge, Masonic Temple, Reno Downtown Post Office, Riverside Hotel, Pioneer Theater-Auditorium and Washoe County Courthouse are all structures that speak to the history of this area.


10 N. Virginia St (City Plaza, Downtown Reno)

6 AM – 10 PM


On foot, car, bus; ADA


City Hall (paid parking), casino garages, street parking


Walk along river, coffee shop in walking distance
Walk along Truckee River; Part of monthly Docent Led Public Art and Mural Tour

Some nearby public art includes:

  1. "You Should Have Been Here", 10 N Virginia St - sculptural pillars with glass photographs of Reno imagery. On the East side of Virginia St, located on the sidewalk, in front of City Plaza.
  2. Mike Lucido City Plaza Signal Boxes
  3. Dave Boyer Kinetic Banners
  4. 4 Cycle Hitch (2 large found object sculptures on the sidewalk directly in front of Reno City Hall - Reno Bike Project)
  5. Reno Space Whale (temporary exhibit)
  6. Paolo Cividino art on the flood wall below the Believe sculpture and adjacent to the Truckee River